Blog Post No. 21 - BMW Motorrad - A Bavarian Soulstory - Episode 2: Pure & Crafted Festival (Amsterdam)

I'm back with the second episode of "A Bavarian Soulstory" and this time I find myself and the Motorrad team in Amsterdam. We flew to Amsterdam to attend the Pure & Crafted event which is a mixture of bike show, concert, vendor gallery, and overall good time in a awesome old converted warehouse space.

I have heard tales of Pure & Crafted but I, myself, had never before been. After getting to attend this show/event it is has made other bike shows in the US just feel like the same old some old. The event was a great mixture of moto culture, bikes, builder showcases and just a really cool vibe. I was just as inspired by the fashion and culture walking the show as the bikes and builder there showing. It was nothing like i had ever been to in the states. People from all different walks of life here to enjoy the moto culture for all it has to offer. From factory bikes and vendors to fully custom builds and punk band Pure & Crafted had something for everyone.

I do also have to note Amsterdam was the perfect setting for the second episode of the series talking about the R18 concept bike and the history behind it came to be.

I didn't realize it till 3/4 of the way through the trip how many similarities this city and Motorrad shared. This was a city rich in history with beautiful architecture, classic buildings that had been restructured and repurposed into modern live / work spaces with influences of both the past and the present much like the R18 and the new chapter of motorcycle design BMW Motorrad is working on. Being in Amsterdam it made me appreciate the story much more and I could have thought of a better place to continue the story of the R18 and overall experience the Motorrad set out to achieve with the launch of this new bike and Heritage line of clothing. 

Here is episode 2 of a Bavarian Soul Story, 

Enjoy!

-tommy